Colorado Springs School District 11 came to me with an interesting problem: they needed a humble rebrand. Our exploration discovered that parents, with their everyman sensibilities, had negative feelings about “fancy design.” The humility of a utilitarian simplicity was the only way to get an A+.

// Archetype Discovery // Logo Design // // Visual & Verbal Guidelines // Student Workshop Teaching // Roll-out Design // Directed by Ben Robb // Produced by the 2019 team @Magneti